Wyndstorm Solves Online Video Ad Dilemma: Company Offers Low-Cost Creative-to-Placement and Advertising
Reporting Solut
WASHINGTON (Business Wire EON) April 2, 2008 -- "For online publishers, there never was a better time to start selling interactive advertising space," said Wyndstorm CEO Marian Sabety. "Millions of people enter Second Life, FaceBook, and YouTube daily and at least 25 percent of surfers watch online video weekly. Because it's so engaging, online video ads are being priced at $30 to $40 per CPM."
"Advertisers needn't be reticent, either," continued Sabety. "Placing an advergame into a social network doesn't have to be so costly and with our breakthroughs in advertising metrics, we can assess their effectiveness in surprising detail."
Wyndstorm's turn-key program makes it easy for advertisers to get customized online advergames starting at $15,000. Using Wyndstorm's proprietary results measurement tool, advertisers can learn the ages of end user, the time of day they accessed the ad, their buying preferences, credit score, friend referrals, demographics, and ethnicity. This level of detail enables advertisers to cost-efficiently test and fine-tune their online advertising program.
"The techniques we're using are consistent with large consumer brand advertisers, who typically produce an online advertising test at $25,000 or more, then roll it into production for more than $200,000," said Sabety. "The difference is that we do it at a fraction of the cost. Wyndstorm provides tools, the know-how, the pre-built features, the tailoring, the measurement-reporting, and the turn-key services that can take an online program from idea to revenues."
About Wyndstorm Corporation
Wyndstorm Corporation provides end-to-end social network technology and online marketing services. They design, build and host social media, multi-user gaming, online entertainment, and ecommerce Web properties. Utilizing pre-built and custom applications, the company provides Web 2.0 technologies for online destinations with 3-D virtual platforms, advergaming, interactive entertainment, and social network-based viral marketing opportunities. Wyndstorm Corporation trades on OTC Bulletin Board under the symbol PKCM. For more information, go to www.wyndstorm.com.
The information contained in this press release contains "forward-looking statements," within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. A forward-looking statement is one which is based on current expectations of future events or conditions and does not relate to historical or current facts. These statements include various estimates, forecasts, projections of Wyndstorm's future performance, statements of Wyndstorm's plans and objectives, and other similar statements. Forward-looking statements include phrases such as "expects," "anticipates," "intends," "plans," "believes," "predicts," "estimates," "assumes," "projects," "may," "will," "will be," "should," or similar expressions. Although Wyndstorm believes that its current expectations are based on reasonable assumptions, it cannot assure that the expectations contained in such forward-looking statements will be achieved. Forward-looking statements involve risks, uncertainties and assumptions which could cause actual results to differ materially from those contained in such statements. Investors should not place undue reliance on the forward-looking statements contained in this press release, as they speak only as of the date of this press release, and Wyndstorm expressly disclaims any obligation or undertaking to publicly release any updates or revisions to any forward-looking statements contained herein.
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